Emma Ladd

Chief Marketing Officer

Hometown: Hillsdale, Michigan

Major: Marketing

Emma is a Marketing student at Northwood University with a passion for digital strategy, branding, and creativity. As the Chief Marketing Officer for the Northwood University International Auto Show, she leads the team responsible for promoting one of the largest student-run events at Northwood and the largest outdoor auto show in North America, managing everything from social media content to overall brand direction. Her experience in marketing roles at her automotive internships, and various campus organizations has strengthened her skills in branding and engagement. While her interests reach beyond the automotive world, her time with the Auto Show has shaped her as a leader and creator, influencing how she approaches future opportunities in marketing and business.