Get an exclusive look behind the scenes of the Northwood University International Auto Show (NUIAS) with the powerhouse Marketing Department! In this episode, we sit down with the students leading the strategy, branding, and buzz behind the nation's largest outdoor, student-run auto show. Hear from Marketing Chair Emma, PR Chair Julia, Marketing Innovations Chair Tommy, and Chief Marketing Officer Mike as they break down the campaigns, social strategy, creative challenges, and the passion that fuels their work.

✅ How do students market an auto show that brings in over 20,000 attendees?

✅ What makes the NUIAS brand stand out in the automotive world?

✅ What advice do the leaders have for future marketing students?

Whether you're an auto enthusiast, marketing student, or just curious about what it takes to lead a massive event, this episode is packed with insight, inspiration, and Northwood pride.

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