Step into the world where innovation meets customization — the Aftermarket Department of the Northwood University International Auto Show (NUIAS)! In this episode, we sit down with Aftermarket Chair Eddie and team members to explore how they bring the performance, accessory, off-road, and motorsports scenes to life at the nation's largest student-run auto show.

From lifted trucks and tuned imports to custom builds and lifestyle brands, this department curates one of the most exciting and dynamic sections of the entire show — and it’s all student-led.

🔥 Topics include:

✅ What makes the Aftermarket section a crowd favorite

✅ How students connect with niche brands and builders

✅ Planning show flow, vendor engagement, and display aesthetics

✅ Creating a unique experience that goes “beyond the showroom”

Whether you're into performance tuning, automotive culture, or experiential marketing, this episode is your backstage pass to the energy and innovation that define the NUIAS Aftermarket division.

🎧 Tune in, and see how the future of the auto industry is already in motion at Northwood.

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